Monday, December 17th, 2012
Going shopping over the holiday period can be a bit like going into battle with retailers who use every sneaky scheme they can think of to get you to buy their goods. It is getting more difficult to win, because marketers are increasingly using neuroscience to trick your brain into parting with your money. It helps to know some of the tricks neuromarketers use so you don’t fall prey to them. Here are just a few of the more common traps for shoppers.
If you truly want to keep to your budget over the holiday period, then make list of what you want and stick to it. Don’t be tempted by offers, avoid picking up or trying on goods that are not on your list, don’t use baskets and trolleys and avoid engaging in conversation with shop assistants.
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